Monday, May 19, 2014

Toy Tasting With Yellow Giraffe ! Real Reviews of Toys by Real Moms....A Chat With Richa Dikshit From Yellow Giraffe

So I was quite impressed with the entire concept of the site Yellow Giraffe. It's quite the colourful site that has some really fun and educational toys available online.

This is essentially an online toy store, where you can pick the toys you want for your child and get them home.....

Recently, the team from Yellow Giraffe started an initiative that is all about toy reviews. Called Toy Tasting, it is a toy review channel on YouTube that features real reviews from real moms....

This is something that I feel all parents have been looking for. With retail shifting online, almost all sites have the same review for a product, and most of these are either paid reviews or written quickly by the staff themselves...None of these are real....

So in a quick chat with Richa Dikshit from the site, we talked about how the idea of Toy Tasting came about and what it actually is:

Why was this channel called Toy Tasting created?

Richa Dikshit - I was about to quit my job in Merrill Lynch, when I was expecting my second child. I use to spend a lot of time with my elder daughter and her toys. It was then, when I decided to make these toy reviews and share it with other mothers to help them understand these new toys in a better way.

How was Toy Tasting created?
Richa DikshitInitially, it was just me and some of my other mommy friends who use to review these toys while their children use to play with them. This is how the journey started.

Why the need to create this review channel when there are so many online reviews based sites already available today?
Richa Dikshit - Looking at the Indian Toy market, quality review suites are very few. More importantly, we only focus on toys and games and are the biggest in India for the same.

What age group does the channel cater to?
Richa DikshitThe age group we cater to is from 0 month - 12 years.

What are the kinds of toys that are being talked about? 
Richa Dikshit - We like reviewing toys that help in skill enhancing in a child, offers longer repeat value and the toy that is fun for the child. Any toy with which the child has played for days and days and has caught their attention, we like reviewing those toys.

Who can be a part of the review channel? ­
Richa Dikshit Anybody can be a part of it. We mostly, aim to reach out to parents as we want to help them make a better purchase decision. Despite of the fact, any person who enjoys toys, or is a toy enthusiast can be a part of Toy Tasting.

How can one share their reviews at the channel if they want to? 
Richa Dikshit Currently, we have a panel of mothers that help us in reviewing toys. We do not accept reviews from others at the moment. But yes, if anybody wants reviews for some specific toys, we can surely do it for them. If you want us to review on any toy, you can reach out to us at

So there you have it parents......Not just an online site for toys, but a channel that features real reviews about toys from real moms....Do check it out...Am sure you will find it useful!

- Debolina Raja Gupta

And like I always believe in and say:
'Heal the world we live in
Save it for our children' - MJ

Happy Parenting!!!! Be good to your little one, and to the millions of little ones out there who truly need every bit of love and compassion they can get.....Be a grown the little ones.... Debolina Raja Gupta
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